Lotus Flagship Exhibition Hall 2251, Dosan-daero, Gangnam-gu, SeoulLotus is a representative brand that comes to mind when you think of a lightweight sports car. Founded by Colin Chapman in 1948, it aims to become an ultra-lightweight pure sports car. In general, most brands focus on increasing the engine’s power to increase the vehicle’s top speed, but this brand uniquely focuses on lightweight. There is a famous saying by Colin Chapman, the founder of the company: ‘If you increase the engine’s power, you can quickly move through a straight line. However, if you reduce the weight, you will speed up all sections’.In fact, all car brands know that if the weight of the vehicle decreases, it can run that fast, but it is not easy to secure rigidity while reducing the weight of the vehicle, and the ultra-light Pure Sports Car is a slightly enthusiastic vehicle, so it is focusing on increasing the power of the engine in consideration of sales volume. Lotus has been developing vehicles with solid values for the past 76 years, and is an unrivaled brand in terms of lightweight vehicle body technology. Over the past 70 years, it has proven through excellent performances in global motor sports such as F1 and Le Mans 24-hour endurance races, and is continuously developing vehicles that can feel the charm of pure driving.However, Lotus’ vehicles are now officially available in Korea. Korea’s Lotus flagship exhibition hall is now located in Dosan-daero, Gangnam-gu, Seoul. Lotus Korea’s flagship exhibition hall, located at 225 Dosan-daero, Gangnam-gu, Seoul, is the third flagship exhibition hall in the world, and is a fairly large exhibition hall with a total floor space of 716.91 square meters with three stories. As the signboards at the top and bottom of the building, visitors to Dosan-daero can easily find it.This posting was prepared by receiving a predetermined manuscript fee from the company.The Lotus flagship exhibition hall in Korea displays Lotus cars and operates a Bespoke Zone, which is the first in Asia to reflect the brand’s latest CI. It reflected the latest CI applied to London in the UK and Paris in France. Two vehicles that can be met at the Lotus flagship exhibition hall in Korea are the Lotus’ last internal combustion engine vehicle, Emira, and the pure electric hyper SUV Elletre.At the Lotus flagship exhibition hall, you can experience new attempts by Lotus through various lifestyle products, and at the Bespoke Zone on the second floor, you can experience the drastic changes in Lotus that lead a new era for customers. For reference, Lotus announced its ‘Vision 80′ in 2018 to mark its 76th anniversary, and it aims to show improved results every year, seek innovation in its product lineup, and transform the overall business. In addition, it aims to grow into a solid global performance car brand by 2028, and will introduce four additional electric vehicles using the design and engineering that the brand has been building.It features the use of a new aluminum tub body platform called Emmy, Lotus’ last internal combustion engine vehicle. It is easy to see that it is an ultra-lightweight sports car just by looking at its specifications, with a total length of 4,412mm, a width of 1,895mm, a total height of 1,224mm, a total height of 2,573mm, a shaft weight of 1,405~1,485kg. The powertrain has 2.0 Turbo and 3.5 Superchargers, which are equipped with a Mercedes-AMG M139 engine with a maximum power of 360ps and a maximum torque of 43.8kg.m, and the 3.5 Superchargers are equipped with a Toyota 2GR-FE engine with a maximum power of 400ps and a maximum torque of 43.9kg.m.
